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Strategic insights for established professionals who’ve built something worth showcasing properly.

× Not tips and tricks.
× Not generic marketing advice.
✓ Strategic perspective on brand positioning, executive presence, and premium market positioning.

Every week, you’ll receive:

→ Analysis of what premium brands understand about positioning (and how it applies to professional services)
→ Strategic visibility insights for maintaining authority without constant posting
→ Brand vocabulary that elevates how you think and talk about positioning
→ Real questions from established professionals (with strategic answers)
→ One focused action you can take this week to refine your positioning
→ Curated resources worth your time

Written for professionals earning six figures who value strategic thinking over tactical checklists.

Published every Monday. Read in 4 minutes.

No spam. No sales pitches. Just strategic perspective you won’t find anywhere else.

Thank you Jade – great tips and advice as always. I need to get into LinkedIn as it is my least used platform.

Nichola Taylor
Utility Warehouse Partner
Rating: 5

This is such a valuable newsletter, thanks Jade

Caitriona McBride
Caitriona McBride Copywriting
Rating: 5

It’s great to get hints and tips from you Jade, you’re such a pro!!

Gail Bailey CeMap
Pioneer Mortgages
Rating: 5

Love that you put together all the relevant and important bits so that we don’t have to trawl through multiple sources to stay informed – great stuff!!

Kirsten Cox
Perpetual Growth Partnership
Rating: 5

Latest Articles

December 15, 2025
6 minute read

What 2025’s Biggest Branding Headlines Reveal About Strategy, Trust, and Positioning

What 2025’s Biggest Branding Headlines Reveal About Strategy, Trust, and Positioning Every time a major brand changes its identity, the…

Heritage Doesn’t Mean Dated: The Starburst Strategy
November 27, 2025
4 minute read

Heritage Doesn’t Mean Dated: The Starburst Strategy

When brand design agency Straight Forward recently tackled Starburst’s brand identity, they faced a question that keeps heritage brands awake…

Trading Cards for Brands Aren't Cute. They're Strategic Positioning Genius.
November 17, 2025
9 minute read

Trading Cards for Brands Aren’t Cute. They’re Strategic Positioning Genius.

What People Brands and Things understands about brand equity that most professional services are missing entirely. An anonymous Instagram account…

Be seen. Be chosen. Be unforgettable.

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