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This is such a valuable newsletter, thanks Jade.

Caitriona McBride

Catriona McBride Copywriting

Rating: 5

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Gold, but not the loud kind. This is the gold that

Gold, but not the loud kind. This is the gold that doesn't announce itself.

Warm, considered, with just enough richness to feel intentional. The kind of tone that appears in heritage brands, in aged leather, in afternoon light through old glass.

In a palette it does something specific. It elevates without overpowering. It adds warmth without adding noise.

Save this one for when you are building something that needs to feel earned.

#BrandDesign #ColourPalette #BrandStrategy #VisualIdentity

Clarity is a feeling before it is a strategy. Trus

Cloud Dancer. ☁️ Not white. Not cream. Something

Cloud Dancer. ☁️

Not white. Not cream. Something quieter than both.

It is the colour of breathing room. Of confidence that does not need to fill the space.

In branding, a colour like this does something specific - it signals restraint, and restraint signals trust.

Brands that default to white often do so without thinking.
Brands that choose Cloud Dancer have made a decision.

There is a difference.
Clients feel it, even when they cannot name it.

#BrandDesign #ColourPalette #BrandStrategy

Same words. Very different message. “I will alway

White Jade. Of all the colours in all the Pantone

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