This Playbook describes how positioning operates once a business has outgrown visibility-led growth.

It does not resolve misalignment.
It does not correct inconsistency.
It does not make decisions on your behalf.

That work is strategic and corrective by nature.

Strategic Brand Foundation and Foundation Visual Identity exist to fix what this Playbook surfaces, not to repeat it.

Prior investment in this Playbook is recognised.

Nothing further is required.